Designing Landing Pages That Convert in 2025

5 quick principles

• Mobile-first: fast load, thumb-friendly CTAs.

• Clear hero: who + what + benefit in 5s.

• One conversion goal: remove distractions.

• Proof early: metric, logo, or short testimonial.

• Test constantly: headlines, CTAs, and forms.

Page anatomy (one line)
Hero (headline + subhead + single CTA + trust cue) → Proof → Demo → Short form → CTA repeat.

3 plug-and-play templates

• Headline: “We help [who] [do what] so [benefit].”

• CTA: “Start my free [thing] — [low-friction benefit]”

• Micro-testimonial: “Name, Role — X result in Y days”

10-minute checklist

1. Open on mobile — is it clear in 5s?

2. One CTA above the fold? If not, remove extras.

3. Rewrite headline to outcome-led.

4. Add one trust signal near CTA.

5. Cut one form field.

6. Start one A/B test (headline vs alt).

Key metrics

• Mobile conversion rate

• Hero CTR (primary CTA clicks)

• Activation (first-success) within 7 days